Netflix Pays Minimal Amount for Its 'Stranger Things' Campaign in Madrid

The marketing strategy deployed by Netflix for the promotion of 'Stranger Things' in Madrid is part of a growing trend among major streaming platforms and content producers to seek innovative and visually impactful ways to capture the public's attention. In this case, the choice of iconic locations such as the headquarters of the Government of the Community of Madrid and Puerta del Sol is not random, as both are neuralgic points of the city with a high flow of people, ensuring maximum visibility. The use of videomappings, a video projection technique that adapts images to the irregular surfaces of buildings or structures, turning entire facades into animated projection screens, is especially effective in marketing terms due to its ability to transform common urban spaces into stunning visual spectacles. This technique has become popular in recent years as an experiential marketing tool,...